For those who think 12seconds is 8 seconds too long...
There are just some things in life that are better with a visual accompaniment, like business presentations, cooking classes and a film theory seminar.
According to Ray Flemings, chief executive of Particle, status updates posted to Twitter and Facebook should be included on that list. His San Francisco company created a service called Robo.to that allows users to publish 4-second videos that act as visual status updates.
The idea behind the platform is simple: In addition to the microvideos, which can be uploaded from a webcam or a mobile phone camera and pushed out via Facebook and Twitter with a few short lines of text, Robo.to is meant to be a digital calling card online or a hub that houses information about an individual’s identity on the Web. That’s what helps separate the service from other microvideo services like 12seconds.
Though the idea is more likely to resonate with Web-savvy users who broadcast every detail of their lives online than say, your mom, the service has won a modest following since it came out of private beta in August, attracting more than 100,000 new members. It doesn’t hurt that pop singer Justin Timberlake, one of the lead investors in the company, is also active on the site, posting multiple video updates daily.
I was one of those who thought 12seconds was somewhat novel, but this service seems to be a bit of a stretch.
But who am I kidding, I'll probably give it a try.
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