Communication is King
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An enthusiast in devising creative ways to engage employees with detailed and deadline-oriented messaging, I was among the first to promote digital signage for its key benefits and advantages for employee communication. In my role at MediaTile, I work closely with customers to access their digital signage network needs and recommend effective deployment scenarios, and impactful, influential employee-related content.
I am also on the board for the Hoosier Chapter of PRSA and the Butler University Alumni Board of directors.
Where I work:
http://www.mediatile.com
Filed under
corporate communications
Boom! Digital signage market "explodes" for corporate communication
I've been writing posts for this blog for more than a year now, but I've hardly seen anybody else writing about digital signage for employee communications. But there's hope out there.Mark Allen, like me, is convinced that companies are scrambling to keep employees in the loop. In his post, Mark goes through a variety of helpful lists regarding content and hardware to make sure you're properly evaluating a solution.
Filed under //
corporate communications
digital signage
Posted by Chuck Gose
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How Southwest juggles social media channels
Southwest’s success with blogging spurred the airline to look for, and experiment with, new social media tools such as Twitter and Flickr when they first popped up.
By devoting a full-time team to work on social media, it allows the airline to “dabble and find our way without too many people noticing what we’re doing,” says Berg.
Each member of the team “owns” a particular social media tool. That way each tool features a distinct voice or tone.
“It makes each channel more personal,” she says.
For instance, soon after the airline’s marketing department developed a Twitter feed in July 2007, Christi Day, a member of Berg’s team, took control of the content.
Day thought Twitter could offer a space to tease news, share TwitPics, host contests and even post job opportunities for Berg’s own team. (She received 150 applications for the two positions filled in November.) Since she took over, the feed has attracted more than 9,000 followers, including journalists, customers and bloggers.
A key to its success, says Berg, is that it’s not a condensed version of the blog. “It’s a lot faster and offers a different flavor,” she says.
via ragan.com
Clearly Southwest Airlines has a firm grasp of what social media can do for a large business. And what's great is that they continue to explore possibilities.
Posted by Chuck Gose
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